TIFCA News

“We are delighted to join the ITA community. We have been leading innovation in 360-degree panoramic imaging for more than 15 years. Collaborating with a large ecosystem of component vendors, optics, sensors, processors, module makers and product manufacturers, we work to put in the hands of everyone the ability to capture 360° videos, share easily and experience through VR platforms. Our patented technology combines 360° panomorph optics and immersive viewing functionalities to expand possibilities for VR and beyond.” – Alessandro Gasparini, Executive Vice-President, Chief Commercial Officer.

ImmerVision specializes in 360-degree panoramic imaging, and license their patented panomorph optical and software technology to global lens producers, product manufacturers and software developers. Panomorph lenses are the only ones that can be adapted to any camera, any sensor, and any consumer, commercial and government market.

The ITA is very excited to welcome ImmerVision to the alliance!

FMX is easily the premier event for networking and learning from market leaders and pioneers working in digital media and technology. This year, The Immersive Technology Alliance has been honored to work with their content development team to help build their program pertaining to virtual reality and immersive tech, though thanks to their team’s hard work, most already know to make their way down to FMX each year. It’s just the place to be! Read More

Dominic Eskofier, Realities.io Co-Founder

ITA Member Realities.io won the top prize of $15,000 at Nvidia’s GTC conference.  This is very exciting stuff!

After being launched on Steam, the Realities.io team beat out the competition of over 60 virtual reality companies in the Nvidia VR showcase at GTC.  Realities.IO ran a very popular HTC Vive demo during last year’s Immersed Europe, and everyone who has seen their work with photogrammetry has been tremendously impressed.  A big congratulations to all involved!

The Immersive Technology Alliance wants to wish the Oculus and Facebook teams a big congratulations for launching the consumer edition of the Oculus Rift! The above video shares a few personal stories by ITA Executive Director and Meant to be Seen Founder Neil Schneider about Oculus’ early beginnings and its founder Palmer Luckey. What follows is arguably the most unique Rift unboxing video out there.

This virtual reality panel was held as part of the Open Gaming Alliance sessions during GDC 2016. We covered everything from input control and VR experiences to specialized VR content designed for women.

From left to right, panelists include:

• Wanda Meloni, Executive Director, The Open Gaming Alliance
• Neil Schneider, Executive Director, The Immersive Technology Alliance
• Kim Pallister, Director of the VR Center of Excellence, Intel
• Guilliaume Gouraud, VP of Business Development and the StarVR Project, Starbreeze Studios
• Remi Arnaud, Chief Software Archtect, Starbreeze Studios

The audio is difficult to hear at times; we cleaned it up as best we could by boosting the volume in different areas. The session was very popular!

“We are excited to join the ITA to work together as an industry to move forward immersive experiences.  As an electronics company focused on engaging consumers with audio-visual products and technologies, we see virtual reality as the next frontier, and it’s important that we get the software, hardware and content aligned and optimized to bring the best experience to consumers.” – Robert Sterzing, President, Optoma

The Immersive Technology Alliance is very proud to announce Optoma as its latest member in a growing list of industry leaders and influencers.  While Optoma has primarily earned their namesake in projection technologies, they have most recently made anonymous headlines for actively developing a completely wireless virtual reality head mounted display for desktop computers.  Welcome aboard!

“We are excited to join the Immersive Technology Alliance in order to share our broad view of the virtual reality industry. We believe the capabilities are endless and we can’t wait to collaborate with ITA in order to help pave the digital road to VR.” – Danilo Moura, Co-Founder, Loot Interactive

The ITA is very honored to welcome Loot Interactive. Loot Interactive has developed eleven video streaming apps and has published seven indie games across Xbox-One and PlayStation 4. Sample titles include Q*bert Rebooted, The Last Tinker: City of Colors, Fluster Cluck, Whispering Willows, Back to Bed, Velocibox, and Jump Jet Rex. They are also credited for developing video streaming applications for clients such as Twitch, Crackle, Red Bull TV, MLB, NBA, NHL, Gaiam and more.

Welcome aboard!

Vision Summit 2016 has placed most of their sessions online, and the above was the last hour put together by The Immersive Technology Alliance.  It features: Read More

“We have worked with FOX Sports for over a year to test live, virtual reality programming across several sports. This wide-ranging agreement is proof that our technology provides an exciting and compelling option to witness great sporting events in virtual reality. Racing enthusiasts who experience FOX Sports coverage of the DAYTONA 500 in virtual reality will feel as if they are watching the race amongst the fans at the track. The immersive, high-definition virtual reality broadcast will bring fans to the starting line, the middle of the infield and with team racing crews as they change tires on pit row. The live virtual stream includes audio commentary and graphics highlighting the race leaders.” – Brad Allen, executive chairman, NextVR.

Big news from ITA member NextVR! While it’s been building up for a couple years now, NextVR has struck a five year partnership with FOX to deliver sporting events in virtual reality. For those unfamiliar, NextVR develops specialized camera rigs and broadcasting channels to make it possible to enjoy 360-3D / VR content remotely as though you are there in person. More than this, they’ve developed the means to do this live so people can enjoy the experiences from anywhere in the world as it happes. Provided the experience looks good, this tech makes it possible for a nearly unlimited number of users to enjoy the experiences as though they are there in person. Read More

“The Open Gaming Alliance helps drive growth and business within the gaming ecosystem with research, working groups, and member-driven initiatives. The ITA has similar expertise with immersive technologies like virtual reality, augmented reality and stereoscopic 3D. By regularly working together, it will give each of our organizations the best tools available to benefit our members and help build their markets,” said Neil Schneider, Executive Director of The Immersive Technology Alliance.

“The OGA’s charter is to support the business of the games industry through best practices, custom research, and growth opportunities, so it’s important we align ourselves and our members with other thought-leaders especially in the rapidly-growing markets for VR and AR,” said Wanda Meloni, Executive Director of the OGA. “Collaborating with the ITA to support key growth initiatives means we can advance the industry as we see many advantages to working together.” Read More