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TIFCA News

The Toronto Star at Immersed

It’s Time to Discuss Standards

By Neil Schneider TIFCA News
“The ITA is a unique forum for diverse companies to identify collaborative opportunities to accelerate the mainstream adoption of virtual and augmented reality. Consumer-ready VR and AR will require many interoperating standards, and Khronos looks forward to working with the ITA to help make that vision a reality.” – Neil Trevett, President, Khronos Group (makers of OpenGL).

After the success of Immersed, the ITA’s first industry-building conference in Toronto, the participating members and industry came to the realization that the alliance is credible, strong, and self reliant. Our membership is capable of doing just about anything by working for what’s good for the industry at large, leveraging our contacts and tenured expertise for everyone’s benefit, and by tackling the problems others shy away from.  We also have a tenured management and advisory team that has a demonstrated history of positively influencing and growing the industry.

On the request of our membership, the alliance is building standards-based working groups. We are starting with virtual reality and are working towards a future where there is a recognized specification for measurable VR quality assurance and industry-wide compatibility. Standards aren’t going to be rushed out the door as there are all kinds of considerations and discussions that need to take place amongst the membership to get a viable result. What matters most is that the serious conversations are beginning, all qualified ITA members get an equal vote and opportunity to participate, and it’s all happening in a well recognized non-profit organization – The Immersive Technology Alliance.

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Immersed 2015 Has Been Scheduled

By Neil Schneider TIFCA News

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It’s confirmed!  Immersed 2015 is scheduled for October 4-6 in the new year in Toronto.  To celebrate, we are working to get the 2014’s recorded sessions online so others can experience some of the magic that happened at the show.  The website has also been updated with pictures from the inaugural event.  More than this, while the 2014 edition came and went, we are still getting news from attendees who have benefited from the conference.  Some of these stories have been outlined in our latest announcements.  This is why Immersed was founded, and why it will happen again in 2015.

Follow Immersed on Twitter to get instant notifications of when new recorded content is available.

See You at the B.I.G. Summit!

By Neil Schneider TIFCA News

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The Immersive Technology Alliance is proud to be a media sponsor for the upcoming B.I.G. Summit taking place on January 20, 2015 in Miami Beach, Florida.   This one day event is an industry-building conference, and features Randi Zuckerberg, one of the pioneering entrepreneurs behind Facebook.  A strong focus is being placed on virtual and augmented reality, and leading names attached include EON Reality, Next Galaxy Corp., Vuzix Corporation, and more.  Wired Magazine’s Peter Rubin will be speaking and sharing, so this is definitely a must-attend event; especially for residents of the MIami Beach area that are seriously interested in this space. Read More

3D Film Festival

The ITA Backs 3DFF 2014!

By Neil Schneider TIFCA News

This could easily be the biggest immersive tech content festival for 2014!  The 3D Film Festival (3DFF) started with humble beginnings in a small Cocoa Beach, Florida hotel with a handful of exhibitors in 2008, and has since grown into a cross-country fixture of 3D and immersive films and content with the top names attached.  The ITA is always happy to work with them as they put on the best events.

The seventh 3D Film Festival (3DFF) is being held this coming Saturday, December 6.  Leading names attached include 3opolis, RealD, 4DX, Creative Technology Center, Dzignlight Studios, Holo-gauze, ImmersiON-VRelia, Social House, Boys & Girls Club, Freevi, VRLA, Hollywood Toys and Costumes, Dos Equis, The International 3D & Advanced Imaging Society, and The Immersive Technology Alliance. Read More

Immersed Innovators Panel Online

By Neil Schneider TIFCA News


This was the first Immersed panel and featured ITA members VRvana, Next Galaxy Corp., and Dimension Technologies Inc. The poor audio when Nick Stephan first speaks gets fixed very quickly.

According to DTI3D’s Kickstarter update, after Nvidia saw their monitor in action at Immersed, they confirmed that they would add them to their supported list of stereoscopic 3D hardware. This means the DTI3D hardware will be supported by all the 3D driver makers to maximize game compatibility.

Immersed Opening Remarks Online

By Neil Schneider TIFCA News

Immersed was a tremendous success!  Taking into account the sponsors, exhibitors, speakers, delegates, and general public exhibition, Immersed featured over 250 atteendees and delegates.  The Immersive Technology Alliance is committed to doing this again in 2015, and given the high level of attendee satisfaction with our first release, we are working to make it even bigger next year.

There are still some announcements pending from Immersed, and the Toronto Star (Canada’s most circulated newspaper) ran a story on the front page of their Entertainment section about Immersed.  Immersed was definitely an event to be proud of; both for the alliance and the industry at large.

Special thanks to all the sponsors, partners, exhibitors, speakers and delegates who all helped to make Immersed successful.

Special Thanks to Immersed Sponsors

By Neil Schneider TIFCA News
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“AMD Radeon™ GPUs and AMD Accelerated Processing Units are widely recognized as high-performance platforms for augmented, gestural and virtual reality technologies.  We are proud to support Immersed as an opportunity to foster new Canadian expertise in these exciting areas of graphics innovation.” – David Nalasco, Senior Technical Marketing Manager, AMD

The Immersive Technology Alliance wishes to express its appreciation to the Premier Sponsors who have stepped forward to make the Immersed conference possible.  In tandem with Founding Partners Canada Media Fund and the Ontario Centres of Excellence, these industry leaders are making it possible to hold the first industry-building conference designed to meet the needs of the virtual reality, augmented reality, stereoscopic 3D, and gesture tech communities on the East Coast.  Their efforts are further supplemented by the growing number of exhibits that will be showing brand new content, technology, and ideas. Read More

Experience Things at Immersed FIRST!

By Neil Schneider TIFCA News

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Immersed continues to shape up. The new public discount code is “ImmerseMe”, and this takes $75 off the full registration rate. The earlier discount block is completely sold out.

Our advice is to register now because there will be unique first-access content and prototype announcements and reveals at Immersed. The top, top people will be there, and this event is designed to help this industry grow by having all the tools needed under one roof. Media, investment, industry, expertise, you name it.  Whoever is serious about getting involved in this market needs to be at Immersed.

Details will be revealed later, but in addition to presentations, there will be awesome exhibitions put together by the likes of Jaunt, Next Galaxy, ImmersiON-VRelia, the Canadian Film Centre (this is the group that works with David Cronenberg), and more. Only the absolute best will be speaking and exhibiting, and it’s a very rare opportunity to be involved with something like this.  Looking forward to seeing everyone at Immersed!

Next Galaxy Corp. Joins The ITA

By Neil Schneider TIFCA News

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“The Immersive Technology Alliance has been instrumental in not only bringing exposure to individual VR companies, but, importantly, to the VR industry as a whole. ITA is recognized as the epicenter of immersive technology and leading medium for companies from all aspects to collaborate to advance technology, ensure interoperability and define standards that are necessary for consumer Virtual Reality to become mainstream globally. With our unique offerings in VR audio and content, it was appropriate for Next Galaxy to get on the ground floor with other pioneers and visionaries to help immersive technologies reach its full potential.” – Mary Spio, Founder and President, Next Galaxy Corp.

The ITA is proud to welcome Next Galaxy Corp. to the alliance.  Next Galaxy Corp. continues to earn headlines for being the founder of CEEK – a fully immersive social entertainment and educational hub for VR – a metaverse platform.  Called CEEKARS, Next Galaxy Corp has also developed a 360-degree audio headphone specifically designed for virtual reality devices such as the Oculus Rift.

Mary Spio will be speaking at Immersed this coming November 23-24 in Toronto, Ontario.  Next Galaxy Corp. will also be giving a very early look at both the CEEK and CEEKARS technologies in the exhibit hall.  Immersed promises to be an exciting conference for all!