Gamesindustry.biz has revealed a very exciting study for the VR industry at large. Based on an estimated 180.5 million respondents aged 11-64 who were jointly surveyed by IPSOS and GameTrack, 44% have a demonstrated interest in VR technology – gamers in particular. Read More
“It was a pleasure being able to present to some of the best minds in VR right now.” – Alexander Chu, Interaction Designer, Samsung Research America
Alex Chu is Interaction Designer at Samsung Research America in Dallas. He was the design lead for Milk VR, a 360 degree video service for Gear VR, and worked on the original Gear VR prototype. Alex talked about the effective use of space in VR at the ITA Annual Meeting. The meeting was clearly a rare opportunity to tap into one of the leading minds in VR right now! Read More
The Immersive Technology Alliance’s 2015 Annual Meeting attracted some of the biggest names in the industry. From left to right:
- Colin Shin, EVP and Co-Founder of Siliconarts
- Bertrand Nepveu, CEO of VRvana
- Ethan Schur, CMO of ImmersiON-VRelia
- Davic Cole, Co-Founder of NextVR
- Frank Vitz, Creative Director, Crytek
- Richard Huddy, Chief Gaming Scientist, AMD
- Dr. Jon Peddie, CEO, Jon Peddie Research
Much more to come! Read More
We just got word that AMD’s Chief Gaming Scientist Richard Huddy will be joining our already stellar panel at the 2015 Annual Meeting for The ITA. This is exciting on so many levels. A single meeting that features VR device makers, The Khronos Group, representation from two GPU makers, VR cinema…you name it. Space has grown limited. Register in advance to ensure your spot.

The Immersive Technology Alliance is also proud to be a media sponsor for the Toronto ACM SIGGRAPH’s showing of the SIGGRAPH 2014 Computer Animation Festival for everyone who missed it in Vancouver. Roy Anthony will be hosting. The alliance has special discount codes for ITA members.
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The Immersive Technology Alliance is proud to reveal our agenda for our annual meeting taking place March 4, 2015 at 9:00 AM PST at SF Green Space at EEFG in San Francisco, California – close to the Game Developers Conference (GDC) Moscone Center venue. This meeting is possible thanks to sponsorship from The Khronos Group and ImmersiON-VRelia. Refreshments will be served, so arrive about 10 minutes early! Read More

The meeting will feature:
• Special guest and member presentations
• Progress of the alliance; where we’re headed
• Open standards pertaining to content and technology makers
• and more!
There is still more content being made available online from Immersed 2014. The above video features Kevin Williams, Founding Chairman of the DNA Association talking about professional exhibition of virtual reality and similar immersive technologies. This other other proceedings can be found on the Immersed conference site.
The Immersive Technology Alliance is proud to have been a media sponsor for The B.I.G. Summit which was put together by ITA member Next Galaxy Corp. The above panel began with a detailed history of modern VR by Peter Rubin, Senior Editor for Wired Magazine. It was followed by a great discussion featuring Mary Spio (Next Galaxy Corp), Danny Cui (Vuzix), Elizabeth Baron (Ford Motor Company), and Matt Johansson (Eon Reality).
The alliance is very excited to have been part of this, and we see this as becoming an even bigger summit in 2016. Congratulations to Next Galaxy Corp for putting this together!
“The ITA is a unique forum for diverse companies to identify collaborative opportunities to accelerate the mainstream adoption of virtual and augmented reality. Consumer-ready VR and AR will require many interoperating standards, and Khronos looks forward to working with the ITA to help make that vision a reality.” – Neil Trevett, President, Khronos Group (makers of OpenGL). Read More