“This is a key moment in the evolution of AR and VR, with so many of the necessary technologies now converging. We are very excited to join the ITA to have the opportunity to collaborate with the other member organizations to share knowledge as we work together to tackle the many remaining challenges ahead for our industry.” – Patrick O’Shaughnessey, Founder of Patched Reality Read More
“Opposable Games is focused on providing exciting, innovative experiences inside and outside the gaming hemisphere, joining the ITA gives us a unique opportunity to engage with a network attempting to push forward, promote and share a great wealth of knowledge. Emerging technologies like virtual reality can seem a little daunting to work with, especially for individuals and smaller companies, so it’s great for the industry to have a body that’s easing out some of the teething issues and providing a platform for discussion.” – Dan Page, Opposable Games
The Immersive Technology Alliance is proud to welcome Hammerhead Interactive and Opposable Games to the fold! Read More
“Next3D’s revolutionary technology has the power to truly connect viewers to sporting events as if they are THERE. Even better, actually, because viewers can move between different premium locations to ‘virtually attend’ the game.” – Jerry Steinberg, SVP, Fox Sports Media Group.”
The original press release describes Jerry as “retiring”, but only from the SVP position, and he is still very much there. David Cole, Co-Founder of ITA Member Next3D, said:
“Jerry Steinberg is at Fox, advising them on new technology. He’s the man who brought 3D to Fox Sports and will be the man to bring them VR.” – David Cole, Co-Founder of Next3D
Gamers Nexus featured a presentation by Jason Jerald, CEO of Nextgen Interactions and proud member of The ITA. NextGen Interactions’ recent work includes developing a VR game that was shown with the Virtuix Omni on ABC’s Shark Tank, development with Valve Software on porting Left4Dead2 to a VR system that was featured in the New York Times, consulting for Oculus VR, and serious game development with Sixense Entertainment.
The session entitled Virtual Reality Gaming & Design Challenges at ECGC talks about everything from VR history to VR game design challenges.
Pictured above on the right (during a fun GDC VR mixer that The ITA was a media sponsor of), David Traub is Principal of Epiphany Film Fund and was personally responsible for producing the on-display graphics work in the Lawnmower Man. Lawnmower Man is the 1993 science fiction movie that introduced VR to the global audience. Also pictured is Neil Schneider, Executive Director of the Alliance, and Alan Price, President of The ITA.
The Virtuix Omni is a VR treadmill that lets users physically walk, run, and jump in their favorite video games, and is best combined with VR devices like head mounted displays. It was first revealed and launched on Meant to be Seen’s discussion forums – the consumer arm of The ITA. This led to a very successful Kickstarter, and has pre-sold over three thousand units so far.
Their most recent success is having raised $3 million in private funding. Making things even more interesting is one of their investors, Mark Cuban’s Radical Investments, had originally denied backing Virtuix on Shark Tank. That opinion has obviously changed.
Congratulations to Jan Goetgeluk and the Virtuix team!
“It’s my pleasure to join an alliance with such distinguished members all focused on making Immersive Technology part of all our lives.” – Jesse Joudrey, CEO of Jespionage Entertainment.
Jespionage Entertainment develops SnowDrift, the thrilling VR skiing game for devices like The Oculus Rift. They are also a partner developer for VR Chat, one of the most popular VR social experiences available today!
SnowDrift in VR is available for download!
Most ITA meetings will be privately accessible by registered Immersive Technology Alliance members. However, as this meeting was inaugural and was accessible by press, we have made the contents readily available below.
Neil Schneider, Executive Director of The Immersive Technology Alliance, shares opening remarks and highlights the purpose of The ITA. He also sends special thanks to many of the individuals, companies, and organizations responsible for making this meeting possible.