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“The ITA is a unique forum for diverse companies to identify collaborative opportunities to accelerate the mainstream adoption of virtual and augmented reality. Consumer-ready VR and AR will require many interoperating standards, and Khronos looks forward to working with the ITA to help make that vision a reality.” – Neil Trevett, President, Khronos Group (makers of OpenGL).

After the success of Immersed, the ITA’s first industry-building conference in Toronto, the participating members and industry came to the realization that the alliance is credible, strong, and self reliant. Our membership is capable of doing just about anything by working for what’s good for the industry at large, leveraging our contacts and tenured expertise for everyone’s benefit, and by tackling the problems others shy away from.  We also have a tenured management and advisory team that has a demonstrated history of positively influencing and growing the industry.

On the request of our membership, the alliance is building standards-based working groups. We are starting with virtual reality and are working towards a future where there is a recognized specification for measurable VR quality assurance and industry-wide compatibility. Standards aren’t going to be rushed out the door as there are all kinds of considerations and discussions that need to take place amongst the membership to get a viable result. What matters most is that the serious conversations are beginning, all qualified ITA members get an equal vote and opportunity to participate, and it’s all happening in a well recognized non-profit organization – The Immersive Technology Alliance.

Read more: It’s Time to Discuss Standards