Detailed more on MTBS, Samsung and Oculus VR have joined forces to announce Gear VR, a new HMD add-on for Samsung’s Note 4 Smartphone. However this is just one piece of a wonderful puzzle. Read More
“Please consider the potential and need to support this alliance of thinkers, inventors, entrepreneurs, institutions and businesses. I am on board with supporting the future of Immersive Technologies and I hope you will be as well.” – John Gaeta
The Immersive Technology Alliance is honored to welcome John Gaeta, Creative Director for New Media and Experiences at Lucasfilm to our advisory board. He is an Academy Award winner for his visual effects design work on the Matrix Trilogy (“bullet time” and “virtual cinematography”). John is a true advocate for immersive technologies like augmented and virtual reality, and his work is largely responsible for many of the visions that drive this industry. Read More
Shortly after making an appearance at SIGGRAPH’s Global VR Meetup which was made possible in part by The Immersive Technology Alliance, ImmersiON VRelia announced a new division in their company focused on commercial grade entertainment. This new division will be dedicated to providing head mounted displays and content to amusement parks, visitor attractions, immersive cinemas and promotional platforms. The division is the result of a new partnership between ImmersiON-VRelia and International Immersion Industries headed by Kevin Williams.
“Working with ImmersiON-VRelia, we will finally bring the much needed solutions to the commercial entertainment and leisure market at a critical point; this aspect of the industry is poised for substantial growth and appropriate technology will drive its rapid advancement,” said Kevin Williams, Chairman of International Immersion Industries. “We are extremely excited to join the efforts of ImmersiON-VRelia as it provides vital support to the emergence of the commercial VR sector.”
In addition to announcing this initiative, they have also declared intentions for the Immersion-VRelia PRO Blue Sky HMD. The PRO Blue Sky is a ruggedized head mounted display designed to meet the unique needs of entertainment and promotional applications based outside the home. Featuring 120-degree field of view and dual full high-definition 1080×1920 displays, the PRO Blue Sky is expected to be rich in features.
The full press release can be accessed here.
New division spearheaded by ImmersiON-VRelia and International Immersion Industries partnership
IRVINE, Calif. (August 15, 2014)— ImmersiON-VRelia announced today the launch of the immersive industry’s first-ever virtual reality commercial entertainment division. The new division will be dedicated to providing head mounted displays and content to amusement parks, visitor attractions, immersive cinemas and promotional platforms. The division is the result of a new partnership between ImmersiON-VRelia and International Immersion Industries.
The partnership between ImmersiON-VRelia and International Immersion Industries (3I) marks the first dedicated move in the sector toward supporting the unique needs of the promotional, amusement, attraction and location-based entertainment sectors.
“Working with ImmersiON-VRelia, we will finally bring the much needed solutions to the commercial entertainment and leisure market at a critical point; this aspect of the industry is poised for substantial growth and appropriate technology will drive its rapid advancement,” said Kevin Williams, Chairman of International Immersion Industries. “We are extremely excited to join the efforts of ImmersiON-VRelia as it provides vital support to the emergence of the commercial VR sector.”
The commercial entertainment division’s primary focus in coming months will be developing the Immersion-VRelia ‘PRO Blue Sky.’ The PRO Blue Sky is a ruggedized head mounted display designed to meet the unique needs of entertainment and promotional applications based outside the home. With a groundbreaking 120-degree field of view and dual full high-definition 1080×1920 displays, the ‘PRO Blue Sky’ delivers previously unseen virtual reality features.
In addition, the reinforced construction of the PRO Blue Sky, coupled with appropriate warranties and technical support for commercial usage, makes this HMD the only one on the market able to manage the requirements of repeated application in the digital out-of-home entertainment sector. This HMD lets users safely and reliably enjoy immersive head mounted displays in public spaces. This eliminates the danger of using inappropriate consumer development kits not suited for this arena.
3I will undertake sales, marketing and promotional efforts for the commercial platform (PRO Blue Sky), bringing to the partnership its extensive background amassed in the international out-of-home entertainment sector.
“A true arcade experience is something that goes beyond what is available at home. Immersion-VRelia is finally bringing that sense of wonder and awe back to the commercial entertainment sector,” enthused Ethan Daniel Schur, CMO of Immersion-VRelia.
To support Blue Sky PRO, ImmersiON-VRelia will provide “The AlterSpace,” which will deliver content to entertainment and promotional organizations on demand. The AlterSpace is a cloud-based platform that will allow developers at all levels to design and market content like videos, games, applications, environments, mixed reality and immersive experiences for practically any industry.
“In recent months we have experienced overwhelming interest from the entertainment sector – the industry is hungry to see the immersive experience evolve,” said Manuel R. Gutierrez Novelo, CEO of ImmersiON-VRelia. “Currently, our focus is expanding our team and platforms to support that specific demand. Our partnership with International Immersion Industries is an important step toward ensuring the market receives a great experience in all areas of the entertainment sector.”
For further information, investment or to pre-order the PRO Blue Sky, please visit www.ImmersiONhmd.com.
About ImmersiON-VRelia
ImmersiON-VRelia is focused exclusively on the creation of wide field-of-view 3D Stereoscopic Head Mounted Displays and Heads Up Displays for virtual reality and Augmented Reality for multiple industries.
About International Immersion Industries
The mission of International Immersion Industries is to enable immersive opportunities in Location Based Entertainment (LBE). LBE spans the gamut of all immersive hardware and software in future Augmented Reality and Virtual Reality Metaverses. For more information, please visit http://www.international-immersion-industries.com.
Taking place at 9AM on August 14th, The SIGGRAPH Global VR Meetup is really shaping up! Sponsored in part by The Immersive Technology Alliance, Nextgen Interactions, Sixense, and SVVR, this is going to be a great opportunity to try unreleased prototypes and software developments among other things.
This is our anticipated list of product and prototype showings so far:
- Cloudhead Games’ The Gallery: The Six Elements
- NextGen & EscVR
- Dimension Technologies’ innovative glasses-free 3D display prototypes
- Jaunt VR camera rig
- Zero Transform’s Vanguard V
- ImmersiON-VRelia’s latest HMD prototypes
- Sixense STEM and Sixense MakeVR
- Unello Design’s Eden River
- LucidityVR
More than half the tickets have been reserved, so be sure to register ASAP at EventBrite.
New Member FOVE Joins Immersive Technology Alliance, SIGGRAPH Big Show For Immersive Tech
Ontario, Canada, — August 4, 2014 – Non-profit and non-proprietary, The Immersive Technology Alliance (The ITA) is the official voice and standards body for new immersive technologies such as virtual reality, augmented reality, stereoscopic 3D, gesture tech, and everything in-between. The ITA and several of its members will be participating in many functions during the upcoming SIGGRAPH conference and tradeshow August 10-14 at the Vancouver Convention Center.
“Along with 15 other virtual-reality related events at SIGGRAPH, the conference will be one of the biggest happenings of the year for virtual reality. The Immersive Technology Alliance has been crucial in helping to bring this effort together. Collaboration and support such as that provided by The ITA will be crucial for the success of this industry,” said Jason Jerald, Principal Consultant at Nextgen Interactions and key organizer of SIGGRAPH’s immersive technology sessions.
ITA Member Nextgen Interactions – Panel Moderator
ITA member Jason Jerald of Nextgen Interactions will be moderating SIGGRAPH’s official augmented and virtual reality panel on August 10th. This panel will feature many of the top industry players. http://s2014.siggraph.org/attendees/panels/events/future-here-augmented-and-virtual-reality
SIGGRAPH Global VR Meet up
ITA is one of the official sponsors and speakers at the SIGGRAPH Global VR Meet up. It’s a rare opportunity to try some of the latest immersive technologies before completion. Vendor highlights include Sixense, Cloudhead Games, NextGen Interactions, Dimension Technologies, Vanguard Valkyrie, ImmersiON-VRelia, Launchpad VR and more. Sample products include new gesture technologies, VR games, premium head mounted displays, innovative glasses-free stereoscopic 3D display prototypes, and more. There will also be informative presentations by The ITA, Silicon Valley Virtual Reality, Sixense, and Nextgen Interactions. For free registration: https://www.eventbrite.com/e/the-siggraph-global-vr-meetup-tickets-12342754511
Jon Peddie Research Press Luncheon
ITA member Jon Peddie Research is hosting a press luncheon on Wednesday August 13, 2014 about “virtualization” or the handling of remote resources, real time collaboration, streaming applications and more. Representatives will make presentations from Dreamworks Animation, Industrial Light & Magic, Microsoft Studios, OTOY, and Pixar. This press-only event could eventually have ramifications for the direction and growth of the immersive technology industry. Members of the media are encouraged to register: http://jonpeddie.com/events/details/jon-peddie-researchs-press-luncheon-2014-at-siggraph-vancouver/
SIGGRAPH AR/VR Contest
The Immersive Technology Alliance was one of the judges for SIGGRAPH’s Augmented/Virtual Reality Contest. Meet the finalists and see who ultimately wins on August 12, 2014. Each of the three finalists receives an Oculus Rift Development Kit 2 and a Sixense STEM. The first-prize winner also receives Full Conference registration for SIGGRAPH 2015. http://s2014.siggraph.org/attendees/real-time-live/events/augmentedvirtual-reality-contest-winner-presentations
FOVE Joins ITA
The ITA is also proud to announce their latest member FOVE Inc. A new head mounted display manufacturer, FOVE is a member of Microsoft’s Venture Accelerator’s program. While final specifications have yet to be released, FOVE’s core technology features eye-tracking for an enriched VR experience, higher performance, and improved interface in immersive space.
“With each new ITA member, it’s becoming clearer that immersive technologies like AR and VR are going to be diverse with all kinds of innovative benefits for content makers, technology enablers, and consumers. More importantly, it’s an indicator of industry working together to accomplish great things. We are excited to welcome FOVE to our growing alliance of industry builders and innovators,” said Neil Schneider, Executive Director of The ITA.
The ITA’s reason for being is to grow the immersive technology industry through education, joint initiatives, problem solving discussion, networking and non-proprietary representation. Private industry meetings are held regularly with international participation. Basic level membership is free for qualified content makers, and special arrangements are available for start-up technology makers. Email membership@ita3d.com to learn more.
For more information and scheduling, visit:
The Immersive Technology Alliance: http://www.ita3D.com
The SIGGRAPH Global VR Meet-Up: https://www.eventbrite.com/e/the-siggraph-global-vr-meetup-tickets-12342754511
Jon Peddie Research Luncheon: http://jonpeddie.com/events/details/jon-peddie-researchs-press-luncheon-2014-at-siggraph-vancouver/
SIGGRAPH Augmented/Virtual Reality Contest: http://s2014.siggraph.org/attendees/real-time-live/events/augmentedvirtual-reality-contest-winner-presentations
SIGGRAPH Augmented/Virtual Reality Panel: http://s2014.siggraph.org/attendees/panels/events/future-here-augmented-and-virtual-reality
Media Contact:
Carol Warren
Crew Communications
Tel. 714-890-4500
Email: cwarren@crewcommunications.com
2014 The Immersive Technology Alliance. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.
“With each new ITA member, it’s becoming clearer and clearer that immersive technologies like AR and VR are going to be diverse with all kinds of innovative benefits for content makers, technology enablers, and consumers. More importantly, it’s an indicator of industry working together to accomplish great things. We are excited to welcome FOVE to our growing alliance of industry builders and innovators,” said Neil Schneider, Executive Director of The ITA.
FOVE is a new head mounted display manufacturer that is a member of Microsoft’s Venture Accelerator’s program. While their final specifications have yet to be released, their core technology features eye-tracking for an enriching VR experience, higher performance, and improved interface in immersive space.
“Along with fifteen other virtual-reality related events at SIGGRAPH, the conference will be one of the biggest happenings of the year for virtual reality. The Immersive Technology Alliance has been crucial in helping to bring this effort together. Collaboration and support such as that provided by The ITA will be crucial for the success of this industry.” – Jason Jerald, Principal Consultant at Nextgen Interactions and key organizer of SIGGRAPH’s immersive technology sessions.
The Immersive Technology Alliance (The ITA) is one of the official sponsors for the SIGGRAPH Global VR Meetup. Featuring presentations by The ITA, The Silicon Valley VR Meetup, Sixense, and Nextgen Interactions, this will be a great session for press and creative artists. There will also be demonstrations of unreleased technologies and experiences by Sixense, Cloudhead Games, Nextgen Interactions, Dimension Technologies, Vanguard Valkyrie, ImmersiON-VRelia, Launchpad VR and more. Sample products include new gesture technologies, VR games, premium head mounted displays, innovative glasses-free stereoscopic 3D display prototypes, and more. Limited space available; register for free at Eventbrite ASAP!
“The Immersive Technology Alliance (ITA) is really well networked inside and outside the membership, and they are bringing much needed expertise and viability to the 3D and VR markets. As a leader in glasses-free stereoscopic 3D display technology, DTI is already benefiting from joining this worthwhile effort. We look forward to working with ITA members as we bring our latest glasses-free display that eliminates viewing position restrictions, allows multiple observers, provides full HD resolution in 3D and 2D, and has depth of field heretofore only achievable with 3D glasses.” – Arnold Lagergren, CEO, Dimension Technologies Inc (DTI)
The Immersive Technology Alliance welcomes Dimension Technologies Inc. (DTI) as their latest member. DTI specializes in glasses-free displays, and their work has been used by the likes of NASA. They are currently getting ready to launch a Kickstarter to release a new 3D monitor targeted to gamers. What makes this unique is that unlike the other glasses-free displays which require fixed position viewing, diminished resolution, and limited brightness, they firmly believe they found the solution to solve all these issues and more. They also have the means to achieve this affordably for the video game market. Their hardware will be compatible with DDD’s TriDef ignition drivers too!
Check out Meant to be Seen’s interview with Dimension Technologies Inc. at their headquarters. There will be more news to share soon enough!
The Immersive Technology Alliance and several of its members were featured and highlighted in Torque, the Word Press news core. Topics included everything from why the current round of VR and similar technology is so innovative, the Metaverse, recommendations for great VR content, and more.
The article’s author is none other than George Lawton who has has been infinitely fascinated about the rise of cybernetic consciousness, which he has been covering for the last twenty years for publications like IEEE Computer, Wired, and many others. His eclectic career has also included herding cattle in Australia, sailing a Chinese junk to Antarctica, and helping build Biosphere II. Cool!