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Neil Schneider

Content, Technology and Investment Leaders Join Forces on Reality Shaking Event in November

By TIFCA Press Releases

BlogPost4

New Products and Industry Builders Immerse Toronto in Virtual Reality and More

TORONTO, ON–(Marketwired – Oct 21, 2014) – Organized by The Immersive Technology Alliance, the Immersed conference features two days of sessions by worldwide Virtual Reality (VR), Augmented Reality (AR) and 3D experts. It takes place at 99 Sudbury in Toronto, Ontario on Sunday, November 23rd to Monday, November 24th.

Luminaries include John Gaeta (Academy Award winner, Creative Director for New Media and Experiences, Lucasfilm), Habib Zargarpour (Creative Director, Microsoft Studios), Mary Spio (President, Next Galaxy), Neil Trevett (President, The Khronos Group, VP at Nvidia), David Nalasco (Senior Technical Marketing Manager, AMD) and more. Speakers added regularly.

Founding Partners of Immersed are the Canada Media Fund and Ontario Centres of Excellence (OCE). The Network of Angel Organizations of Ontario, The Khronos Group, The Canadian 3D and Advanced Imaging Society and more are Immersed promotion partners.

“Being involved in this event was a natural fit for Ontario Centres of Excellence,” said Dr. Tom Corr, President and CEO of OCE. “We are supporting numerous Ontario companies who are making advances in the AR and gesture technology and this is a great opportunity to showcase their work while building new professional relationships.”

“Angel investors will surely take an interest in Ontario’s best immersive-tech startups, and the Network of Angel Organizations Ontario is grateful for the opportunity to learn more about this new and exciting technology,” said Mark Lawrence, Director, Network of Angel Organizations Ontario.

Markets include video games, immersive cinema, health, and more. New products will be announced and revealed, all applicable professionals and entrepreneurs are encouraged to attend. Representatives from the media, investment community, and the world’s leading experts will be at Immersed. All the tools needed to firm up a career or business with immersive content or technology will be present.

Immersed also features a training stream for content makers learning about the latest technologies on both desktop and mobile platforms. The growing list of recognized experts includes: Sebastien Kuntz (I’m in VR), Ben Miller (Wemo Lab), and Jason Jerald (Nextgen Interactions).

Temporary code “gettingimmersed” reduces registration by $200. Promotion ends soon! Deeply discounted exhibition options are available for qualified early start-ups requiring media and investment group attention. Contests and prizes to be announced!

Hotel discounts, registration and exhibition space are limited. Free exhibition is available to the general public on Sunday afternoon. These ‘exhibit only’ registrations are available online and in advance.
To learn more about Immersed visit: http://www.getimmersed.com

About The Immersive Technology Alliance (The ITA)

Immersed is organized by The ITA. Non-profit and non-proprietary, it’s the official voice and industry body for technologies like augmented and virtual reality, 3D, gesture technology, and more. http://www.ita3D.com.

The University of Central Florida Joins The ITA

By TIFCA News
Dr. Joseph LaViola Jr., University of Central Florida
“The Interactive Systems and User Experience Research Cluster of Excellence at the University of Central Florida is proud to join the Immersive Technology Alliance.  As an academic leader in virtual reality and immersive experiences over the past several years, we are looking forward to assisting alliance members in promoting and helping to support innovation in this space to bring immersive technology to the masses.” – Dr. Joseph J. LaViola Jr., Director, Interactive Systems and User Experience Research Cluster of ExcellenceThe Immersive Technology Alliance is both honored and excited to welcome Dr. LaViola Jr. and the University of Central Florida to the alliance.  Just some of their research tracks include 3D user interfaces, pen & multitouch computing, human-robot interaction, motion tracking, and games, training, and learning.

Let’s GET IMMERSED!

By TIFCA News
Immersed medium
The Immersive Technology Alliance is proud to reveal Immersed, the industry building content & technology event for virtual reality, augmented reality, 3D, gesture technology, and more!

Immersed takes place November 23 and 24, 2014 (Sunday, Monday) in Toronto, Ontario. We have a wide range of speakers on the docket with more that will be regularly announced leading up to the show. We’ve also arranged a public exhibit on the Sunday afternoon so people can grasp why this industry is so exciting. Read More

ITA Announces Metaverse Working Group

By TIFCA Press Releases

AvaCon, Cloudhead Games, Siliconarts, Cubicle Ninjas and More Join Alliance

October 2, 2014 – The Immersive Technology Alliance (The ITA) is pleased to announce that AvaCon will be leading a working group pertaining to the development and interoperability of the metaverse in the VR space.

“The Immersive Technology Alliance brings together expertise from across the field to foster and promote innovation in this space, and it couldn’t be happening at a more important time,” said Chris Collins, President of AvaCon. “As the mainstream media turns its attention back to virtual reality, it is critically important that we have a forum for immersive technology developers, content creators, and innovators to work together on issues and standards, and the ITA is providing that forum.”

ITA member AvaCon, Inc. is a 501(c)(3) non-profit organization dedicated to promoting the growth, enhancement, and development of the metaverse, virtual worlds, augmented reality, and 3D immersive and virtual spaces. Other new ITA members include Siliconarts, Cubicle Ninjas, and Cloudhead Games.

“Whether it’s through our Board of Directors, advisory team, or general membership, the alliance works by attracting some of the industry’s brightest minds and providing a professional forum to openly discuss and solve real problems and drive the industry forward. As a non-profit organization, we are here for the industry and by the industry. It’s gratifying to see The ITA reaching that critical mass where working groups like this are now possible, and there is more to come. We have big plans for the near future,” said Neil Schneider, Executive Director of The Immersive Technology Alliance.

“Through ITA activities, Siliconarts hopes to deliver its distinguished VR hardware platform (real-time ray-tracing) to the community and embrace the latest VR technologies from other members. We strongly believe that the ITA assets including its members, knowledge, technologies and network will be a great resource to Siliconarts in materializing its technology and, Siliconarts’ contribution to the ITA will allow the organization to be equipped with an optimal hardware platform for near-future VR application.” – Hee Jin (Colin) Shin, Co-Founder.

“Cubicle Ninjas’ mission is to craft creative and emotionally engaging brand experiences. The unexplored potential of virtual reality and augmented reality for brand storytelling is thrilling to us. In fact, this spirit of discovery is the reason we wake up each day. We’re honored to join the Immersive Technology Alliance (ITA), which leads the way in fostering cutting-edge creative collaboration and innovation.” – Josh Farkas, Strategy Ninja.

“Cloudhead Games is an indie studio with a diverse and accomplished crew that includes AAA blockbuster game development experience. We are building The Gallery: Six Elements, a richly narrative adventure and exploration game from the ground up for virtual reality. The Gallery is fueled by intuitive physical interaction and puzzles, nestled within a deeply immersive environment. As long time VR enthusiasts, we are eager to connect with other VR pioneers through the Immersive Technology Alliance to learn and to contribute to shaping the future of Virtual Reality.” – Denny Unger, CEO of Cloudhead Games.

Non-profit and non-proprietary, The Immersive Technology Alliance is the official voice and standards body for technologies like augmented and virtual reality, stereoscopic 3D, gesture technology, and more. The alliance’s history dates back to 2009 when it was founded as The Stereoscopic 3D Gaming Alliance. Over the years, the alliance has been regularly featured in the press, it has raised government funding for and partnered on academic research pertaining to immersive technology, and has had a worldwide presence through events and technology demonstrations.

To learn more visit:

The Immersive Technology Alliance
http://www.ita3d.com

AvaCon
http://www.avacon.org

Siliconarts
http://www.siliconarts.com

Cubicle Ninjas
http://www.cubicleninjas.com

Cloudhead Games
http://www.cloudheadgames.com

Cloudhead Games Logo

Cloudhead Games Joins The ITA!

By TIFCA News

“Cloudhead Games is an indie studio with a diverse and accomplished crew that includes AAA blockbuster game development experience. We are building The Gallery: Six Elements, a richly narrative adventure and exploration game from the ground up for virtual reality. The Gallery is fueled by intuitive physical interaction and puzzles, nestled within a deeply immersive environment. As long time VR enthusiasts, we are eager to connect with other VR pioneers through the Immersive Technology Alliance to learn and to contribute to shaping the future of Virtual Reality.” – Denny Unger, CEO of Cloudhead Games.

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Cloudhead Games’ The Gallery: Six Elements is one of the most anticipated VR games headed to market.  Greenlit on Steam, it has blossomed from a successful Kickstarter to CMF (Canada Media Fund) support.  Their work has been featured by the likes of Joystiq, Polygon, “Rock, Paper, Shotgun”, and more!

AvaCon Logo

AvaCon Joins The ITA, New Working Group!

By TIFCA News
AvaCon Logo“The Immersive Technology Alliance brings together expertise from across the field to foster and promote innovation in this space, and it couldn’t be happening at a more important time. As the mainstream media turns its attention back to virtual reality, it is critically important that we have a forum for immersive technology developers, content creators, and innovators to work together on issues and standards, and ITA is providing that forum. AvaCon is delighted to join the conversation and we look forward to working with partners in the industry to help move the metaverse forward.” – Chris Collins, President

Similar to The Immersive Technology Alliance, AvaCon is a true 501(c)(3) non-profit organization with all the responsibilities thereof.  They represent about ten years of work in promoting the growth, enhancement, and development of the metaverse, virtual worlds, augmented reality, and 3D immersive and virtual spaces.  The ITA and AvaCon share similar passions and energies, and we know we are going to be able to accomplish a great deal together.

On the heels of a very successful ITA membership meeting that featured member and guest speakers like John Gaeta, Mozilla, Siliconarts and more, the ITA Board of Directors has approved AvaCon as a Working Group lead for our Metaverse efforts.  More details on this will be provided later.  All companies and entities that have a vested interest in helping build the metaverse, provide metaverse services and infrastructure, or simply want to see this market opporunity grow are encouraged to join The Immersive Technology Alliance and participate with this new working group.

John Gaeta, ITA Advisory Board Member

Latest ITA Member Developments!

By TIFCA News

First, Oculus Connect is just around the bend, and ITA Advisory Board Member John Gaeta (Lucasfilm Creative Director for New Media and Experiences) is going to be speaking on their panel about film and storytelling in VR. He will be joined by other industry leaders like Robert Stromberg (Director), Saschka Unseld (Director), and Kim Libreri (CTO at Epic Games). Oculus’ Eugene Chung will be moderating the panel. Read More

SiliconArts

SiliconArts and Cubicle Ninjas Join Alliance!

By TIFCA News
SiliconArts
“We are really excited to be a part of the most promising technology community – the ITA. Through ITA activities, Siliconarts hopes to deliver its distinguished VR hardware platform (real-time ray-tracing) to the community and embrace the latest VR technologies from other members. We strongly believe that the ITA assets including its members, knowledge, technologies and network will be a great resource to Siliconarts in materializing its technology and, Siliconarts’ contribution to the ITA will allow the organization to be equipped with an optimal hardware platform for near-future VR application.” – Hee Jin (Colin) Shin, Co-Founder

The Immersive Technology Alliance is honored to welcome Siliconarts to the membership.  Specializing in raytracing IP and processor technology, Siliconarts’ work represents the impending future of how video and audio content will be rendered in the not-too-distant future in virtual reality.  Focused on the mobile and embedded processor markets, their raytracing video and audio technologies represent a paradigm shift in how content is put together.  Very exciting stuff! Read More

NextVR Virtual Reality Digital Cinema Camera System

NextVR Camera Rig Revealed

By TIFCA News
ITA Member NextVR is showcasing their new VR camera rig at IBC2014 in Amsterdam (Hall Number 10, Stand Number 10.A10).  The patent-pending NextVR Virtual Reality Digital Cinema Camera System is a 360-degree stereoscopic array of high resolution, high dynamic range digital cinema cameras that capture immersive, ultra high definition stereoscopic video and spatial audio for virtual reality displays. NextVR will be using its tech to bring 3D virtual reality content to the market for use in products like the recently launched Samsung Gear VR.

NextVR Announces the World’s First Virtual Reality 360-Degree 3D Digital Cinema Camera System

By TIFCA Press Releases

System Helps Filmmakers and Broadcasters Capture Ultra High Definition VR Content to Address Growing Consumer Demand

LAGUNA BEACH, Calif. – September 12, 2014 – NextVR, a pioneer in immersive, high-definition virtual reality technology for live and recorded experiences, today announced their new NextVR Virtual Reality Digital Cinema Camera System. The advanced camera system is being used to film the first ultra high definition, 360-degree 3D virtual reality content for the mass market. NextVR will be exhibiting a six RED EPIC DRAGON version of the system within the RED Digital Cinema booth (Hall Number 10, Stand Number 10.A10) during IBC2014 in Amsterdam. Read More