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ITA Announces Metaverse Working Group

By October 2, 2014December 9th, 2015TIFCA Press Releases

AvaCon, Cloudhead Games, Siliconarts, Cubicle Ninjas and More Join Alliance

October 2, 2014 – The Immersive Technology Alliance (The ITA) is pleased to announce that AvaCon will be leading a working group pertaining to the development and interoperability of the metaverse in the VR space.

“The Immersive Technology Alliance brings together expertise from across the field to foster and promote innovation in this space, and it couldn’t be happening at a more important time,” said Chris Collins, President of AvaCon. “As the mainstream media turns its attention back to virtual reality, it is critically important that we have a forum for immersive technology developers, content creators, and innovators to work together on issues and standards, and the ITA is providing that forum.”

ITA member AvaCon, Inc. is a 501(c)(3) non-profit organization dedicated to promoting the growth, enhancement, and development of the metaverse, virtual worlds, augmented reality, and 3D immersive and virtual spaces. Other new ITA members include Siliconarts, Cubicle Ninjas, and Cloudhead Games.

“Whether it’s through our Board of Directors, advisory team, or general membership, the alliance works by attracting some of the industry’s brightest minds and providing a professional forum to openly discuss and solve real problems and drive the industry forward. As a non-profit organization, we are here for the industry and by the industry. It’s gratifying to see The ITA reaching that critical mass where working groups like this are now possible, and there is more to come. We have big plans for the near future,” said Neil Schneider, Executive Director of The Immersive Technology Alliance.

“Through ITA activities, Siliconarts hopes to deliver its distinguished VR hardware platform (real-time ray-tracing) to the community and embrace the latest VR technologies from other members. We strongly believe that the ITA assets including its members, knowledge, technologies and network will be a great resource to Siliconarts in materializing its technology and, Siliconarts’ contribution to the ITA will allow the organization to be equipped with an optimal hardware platform for near-future VR application.” – Hee Jin (Colin) Shin, Co-Founder.

“Cubicle Ninjas’ mission is to craft creative and emotionally engaging brand experiences. The unexplored potential of virtual reality and augmented reality for brand storytelling is thrilling to us. In fact, this spirit of discovery is the reason we wake up each day. We’re honored to join the Immersive Technology Alliance (ITA), which leads the way in fostering cutting-edge creative collaboration and innovation.” – Josh Farkas, Strategy Ninja.

“Cloudhead Games is an indie studio with a diverse and accomplished crew that includes AAA blockbuster game development experience. We are building The Gallery: Six Elements, a richly narrative adventure and exploration game from the ground up for virtual reality. The Gallery is fueled by intuitive physical interaction and puzzles, nestled within a deeply immersive environment. As long time VR enthusiasts, we are eager to connect with other VR pioneers through the Immersive Technology Alliance to learn and to contribute to shaping the future of Virtual Reality.” – Denny Unger, CEO of Cloudhead Games.

Non-profit and non-proprietary, The Immersive Technology Alliance is the official voice and standards body for technologies like augmented and virtual reality, stereoscopic 3D, gesture technology, and more. The alliance’s history dates back to 2009 when it was founded as The Stereoscopic 3D Gaming Alliance. Over the years, the alliance has been regularly featured in the press, it has raised government funding for and partnered on academic research pertaining to immersive technology, and has had a worldwide presence through events and technology demonstrations.

To learn more visit:

The Immersive Technology Alliance



Cubicle Ninjas

Cloudhead Games