ADVANCING USER EXPERIENCES BY BRIDGING THE CLIENT, CLOUD, AND NETWORK ECOSYSTEMS

“We are excited to join the Immersive Technology Alliance in order to share our broad view of the virtual reality industry. We believe the capabilities are endless and we can’t wait to collaborate with ITA in order to help pave the digital road to VR.” – Danilo Moura, Co-Founder, Loot Interactive

The ITA is very honored to welcome Loot Interactive. Loot Interactive has developed eleven video streaming apps and has published seven indie games across Xbox-One and PlayStation 4. Sample titles include Q*bert Rebooted, The Last Tinker: City of Colors, Fluster Cluck, Whispering Willows, Back to Bed, Velocibox, and Jump Jet Rex. They are also credited for developing video streaming applications for clients such as Twitch, Crackle, Red Bull TV, MLB, NBA, NHL, Gaiam and more.

Welcome aboard!

Vision Summit 2016 has placed most of their sessions online, and the above was the last hour put together by The Immersive Technology Alliance.  It features: Read More

“We have worked with FOX Sports for over a year to test live, virtual reality programming across several sports. This wide-ranging agreement is proof that our technology provides an exciting and compelling option to witness great sporting events in virtual reality. Racing enthusiasts who experience FOX Sports coverage of the DAYTONA 500 in virtual reality will feel as if they are watching the race amongst the fans at the track. The immersive, high-definition virtual reality broadcast will bring fans to the starting line, the middle of the infield and with team racing crews as they change tires on pit row. The live virtual stream includes audio commentary and graphics highlighting the race leaders.” – Brad Allen, executive chairman, NextVR.

Big news from ITA member NextVR! While it’s been building up for a couple years now, NextVR has struck a five year partnership with FOX to deliver sporting events in virtual reality. For those unfamiliar, NextVR develops specialized camera rigs and broadcasting channels to make it possible to enjoy 360-3D / VR content remotely as though you are there in person. More than this, they’ve developed the means to do this live so people can enjoy the experiences from anywhere in the world as it happes. Provided the experience looks good, this tech makes it possible for a nearly unlimited number of users to enjoy the experiences as though they are there in person. Read More

“The Open Gaming Alliance helps drive growth and business within the gaming ecosystem with research, working groups, and member-driven initiatives. The ITA has similar expertise with immersive technologies like virtual reality, augmented reality and stereoscopic 3D. By regularly working together, it will give each of our organizations the best tools available to benefit our members and help build their markets,” said Neil Schneider, Executive Director of The Immersive Technology Alliance.

“The OGA’s charter is to support the business of the games industry through best practices, custom research, and growth opportunities, so it’s important we align ourselves and our members with other thought-leaders especially in the rapidly-growing markets for VR and AR,” said Wanda Meloni, Executive Director of the OGA. “Collaborating with the ITA to support key growth initiatives means we can advance the industry as we see many advantages to working together.” Read More

“Given our central position within the VR ecosystem, we carefully evaluated which players and organizations are the true leaders in this field.  We found the Immersive Technology Alliance as being a key player and therefore we feel confident that our joining the membership roster is the right decision for us and the industry.  ITA have done already important work in bringing the various stakeholders together and we look forward to further contributing to the members and the industry by providing our high quality VR testing tools and technologies.” – Tero Sarkkinen, CEO and Founder, Basemark Read More

During his CES 2016 interview on MTBS, Roy Taylor (Corporate Vice President of Alliances at AMD) explained the origins of the ITA VR Council and the types of challenges its working to overcome.  The ITA VR Council is a division within the Immersive Technology Alliance focused on virtual reality.