Management Team

The Board Directors

Alan Price, President

Alan Price is currently the CTO for Vision Critical.  Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight.  Alan was previously CTO for Fuel Powered and CTO for Electronic Arts Canada.

Mark Fihn, Secretary

Mark Fihn runs Veritas et Visus, a successful online publishing firm that specializes in industry newsletters dealing with all kinds of display technology among other things. Much of his work is based on industry leaders writing the content directly, and there are few individuals with his level of credibility in this space. Mark has also played a pivotol role in helping organize specialized market focus conferences that are part of Display Week by the Society of Information Display (SID).

John Merritt, Treasurer

John Merritt has been a consultant in the areas of stereoscopic 3D, telepresence, and virtual reality for decades.   One of the contributions he is famous for is founding the Stereoscopic Displays and Applications Conference ( in 1990.  SD&A is by far the oldest conference of this type, and it is considered required attendance for top academics and innovators in this field.

Executive Director

Neil Schneider

Neil Schneider is best known for founding Meant to be Seen (, the first modern stereoscopic 3D gaming community and the launch point of products like The Oculus Rift, the Virtuix Omni, the open source Vireio Perception VR drivers, and more. Neil also served as Manager of Immersive Technology Services for the Faculty of Business and IT at the University of Ontario Institute of Technology, and was the founder of The Stereoscopic 3D Gaming Alliance which the Immersive Technology Alliance and TIFCA is born from.

Advisory Board Members

The alliance is very grateful to the following individuals whose input and ideas continue to help shape the alliance’s success:

Andrew Schmied, Associate Chair and Advisor

As President of Maychirch, Andrew commercializes market disruptive technologies for Bay Area, Tel Aviv and Toronto companies. He has scaled AMD businesses and early stage ventures to market leadership and exit, and works with the leaders of consumer, industrial, military, aerospace and venture capital companies.

Neil Trevett, President, Khronos Group
Vice President Developer Ecosystem, NVIDIA

Neil is the elected President of the Khronos Group industry standards consortium where he initiated the OpenGL ES standard now used by billions worldwide every day, helped catalyze the WebGL project to bring interactive 3D graphics to the Web, chairs the OpenCL working group defining the open standard for heterogeneous parallel computation and has helped establish and launch the new generation Vulkan API. Neil also works at Nvidia where he helps to drive and develop their developer ecosystem that enables applications to take advantage of advanced GPU and silicon acceleration.

Habib Zargarpour

A two time Academy Award Nominee and two time BAFTA Award winner, Habib Zargarpour is a Visual Special Effects Supervisor by trade.  Some of his leading credits include Blade Runner 2049, Series of Unfortunate Events for Netflix, Twister, The Perfect Storm, The Bourne Identity, Spawn, Signs, and more.  In the video game space, Habib was Partner Director of Visuals at Microsoft Studios responsible for visuals across all Publishing titles for XBox One, Windows, and Hololens. He also served as Creative Director for Electronic Arts.  Habib has over 14 years of experience in visual effects for film and 14 years in the games industry.