The Pillars of TIFCA

TIFCA’s mission is to lay down the groundwork and enhance the viability of building what’s next by addressing the future computing ecosystem that is comprised of computer technology, immersive technology, and innovative content & applications.  We achieve this through influential membership meetings, stakeholder education, market-building events, special initiatives, and more.

TIFCA is comprised of three pillar groups that include the Alliance of Computing Technologists, the Immersive Technology Alliance, and the Alliance of Content Creators.

Alliance of Computing Technologists

The Computing Technologists Group (CTG) represents the needs and interests of companies that create the CPU and GPU horsepower, computers, and operating systems for PC, console, mobile, and cloud computing platforms.

The mission of CTG is to drive worldwide growth of the applicable hardware sales and their related software ecosystems. It provides an open forum where companies cooperate to develop and promote solutions that move the industry forward, exchange information and views to promote their platforms, and collaborate on promotional activities designed to jointly increase product sales.

Ideal member companies and organizations include:

  • PC Manufacturers
  • PC component and technology makers (CPU, GPU, motherboards, etc.)
  • Computer peripheral makers
  • Mobile technology makers (smartphones, OEMs)
  • Cloud technology makers
  • Console makers

Dr. Jon Peddie

ACT Chair: Dr. Jon Peddie
CEO of Jon Peddie Research

Dr. Jon Peddie is one of the pioneers of the graphics industry, and formed Jon Peddie Research (JPR) to provide customer intimate consulting and market forecasting services. Peddie lectures at numerous conferences on topics pertaining to graphics technology and the emerging trends in digital media technology. Regularly credited as one of the world’s most influential analysts, he regularly advises investors in the GLG network, he is frequently quoted in trade and business publications, was the former president of Siggraph Pioneers, and he is also the author or co-author of twelve books. His most recent works include “Augmented Reality: Where we Will All Live” and “The History of Visual Magic in Computers”. Dr. Peddie has also been honored by the CAD Society with a lifetime achievement award.

The Immersive Technology Alliance

Immersive technology refers to anything that makes the user feel as though they are directly connected and/or enveloped by the digital experience they are working with. Popular examples of this include stereoscopic 3D, virtual reality, augmented reality, mixed reality, and haptics.

The Immersive Technology Alliance (ITA) advances the profitability and viability for members and industry. It brings stakeholders together for knowledge sharing and industry problem solving.

Ideal members include:

  • Platform makers
  • Specialized technology and content developers
  • Academia
  • Market advocates
  • Distribution channels

ITA Chair: Daryl Sartain
Director and Worldwide Head of VR, AI/ML,
Displays, TV &Music ecosystems
Radeon Technology Group
Advanced Micro Devices

Daryl Sartain has over thirty years of experience in research and development, product development and management for integrated circuits, software development, system design, system engineering, information technology, marketing, and program management. Mr Sartain’s previous roles at AMD included Director of Strategic Business Development for AMD’s Innovative Systems Group and Director of the Desktop Division where he led desktop product business planning and product management in AMD’s Microprocessor Business Unit.

He was responsible for the AMD Athlon™ 64 FX, Athlon™ 64, Athlon™ XP and Sempron™ processors. Mr. Sartain’s career also features top brands like Texas Instruments, ESS Technology Inc., Locale Systems Corporation, Vennworks and Cirrus Logic.

The Alliance of Content Creators

The Alliance of Content Creators (ACC) mission is to give content and application makers the ability to enhance their craft and viability with the knowledge of technologies and innovations to come.

In 2008, the ACC was originally founded as the PC Gaming Alliance to drive the success of PC-based video games.  It later expanded its focus to include other platforms and was renamed to the Open Gaming Alliance (OGA). The OGA served as a non-profit trade association focused on the business of the games industry by assisting with market opportunities and promoting platform innovation.

The ACC expands this mandate to include a wide range of content and application makers that cover entertainment, enterprise, education, and a multitude of use cases that will benefit from future computing.

Ideal member companies and organizations include:

  • Technology makers
  • Content creators
  • Game services providers
  • Publishers and developers
  • Software creation tool makers
  • Academic institutions
  • Retailers

ACC Chair: Wanda Meloni
CEO of M2 Insights

As CEO of M2 Insights Network, Wanda Meloni has become a sought-after international technology and entertainment strategist and has been working with top companies in digital media and entertainment for over 15 years. Focused on emerging technologies, she has a deep understanding of interactive media for content development, platforms/tech/games, community empowerment, customer engagement, and development trends. An avid supporter of diversity in the tech and games industry, Wanda works to support leadership opportunities in technology with a particular focus on women and minorities.

Wanda Meloni was a founding member of the Board of Directors of the Open Gaming Alliance which the ACC originated from.